What’s happening in the world of FMCG sales, marketing and category jobs?
For the last 3 blogs we’ve been quoting ABS data, the RBA, and the Treasury to make sense of how our institutions are measuring and steering the economy. But, sometimes, you’ve just got to believe in your gut, and my gut says we’re on a steadier path to a better place (but it is also based on some evidence). From the ongoing talent market excitement and disruption that is the new Suntory world, to an increased confidence in many senior leaders in my network, it bodes well. So, what are we seeing for Sales, Marketing and Category jobs this month?
Sales is hotting up
For the last year, the market always had one Sales Director role, pleasingly we seemed to have had our fair share, but it has now ramped up 400% to 4 roles. That’s some growth to get excited about. We’re also on the cusp of kicking off 2 senior roles soon, so it’s looking up. Meanwhile, in National Account Manager (NAM) world, the market is much the same. The key is to comprise and recruit for the future, or you may be in the market for a while looking for that perfect unicorn.
Marketing is finding a nice rhythm
With Ben Carnegie joining our team and enlightening us to the big-wide-world outside of FMCG, it’s hard to say if the stronger flow of roles reflects our broader reach or if it’s a reflection of the market. My gut tells me that it is the market, because our Brand and Marketing specialist in FMCG, Amelia Kettle, currently has her biggest portfolio of roles from Junior Activation roles through to Head of Brand roles. The signs are good!
Category is the steady ship
Category is probably the space where our clients need us the most. With smaller teams (and small talent pools), more technical roles, and constant functional evolution, the Talent Acquisition teams see [axr] as a specialist they can rely on. From Category Development Manager (CDM) to Head of Category (HOC), it’s our steadiest market, and we anticipate it to continue to grow as Revenue Growth Management (RGM) roles become more prevalent and highly regarded in organisations.
Speaking of which, we are running an RGM seminar in the coming weeks in partnership with FMCG Analytics entitled, “The 9% Club.” The event is designed to bring together senior FMCG leaders to share insights, learnings and challenges across the commercial space, and explore how different approaches to revenue growth management are enabling businesses to drive growth in a challenging economic environment. If you are an RGM or Category Leader and are interested in attending, please reach out to Andrew Cannock for further details.
What else is happening for the [axr] Sales & Marketing team?
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Until next time!
