December Market Update – Australian FMCG and CPG
for Sales, Marketing & Category
In November we talked about the lumpy nature of the market; Sales was running hot, Marketing had softened and Category was getting busy. One month on, how’s that playing out?
Sales – The mid-senior market is getting the most attention we’ve seen since pre-Covid. We’ve been partnering with clients to fill roles for Senior NAMs, NBMs, Heads of Channel and Customer Directors, with more to come. Partially this is driven by some movement at Sales Director level with new leaders putting their imprint on a business. The NAM market has backed off a little…it had to eventually.
Marketing – It is still quiet in the core of BM/SBM, but we’ve been busy filling contract roles which we love! If you have a headcount freeze or hiring constraints, but you need expertise and extra effort, let us know. You will be very impressed by the quality of brand or digital marketer keen on a contract role. 2024 = the year of the marketing contractor!
Category – For some months we’ve been predicting an increase in demand for Category and Revenue Growth Management, and so it has come to pass. How do you sustainably grow profit when you’re experiencing YOY COGS pressure? It’s not the dangerous drug of trade spend for sure…and that’s why demand for Category and RGM talent is up. Want to know more? Check out our Podcast Episode 74 and Episode 66 for our Category and RGM podcast specials.
The [axr] Salary Guides for 2024 will soon be available! If you haven’t seen the 2023 versions, or have feedback for us, reach out to me or the team. These guides are everything you need to prepare for your annual review.
Our “[axr] How’s The Market Barometer” this month reflects vacancy numbers and candidate supply.
VACANCIES: 6 out of 10 – we have seen lots of opportunities in Sales & Category, but it is slightly quieter in Brand & Marketing.
CANDIDATES: 8 out of 10 – we are chatting to lots of great talent at the moment, with an interesting increase in the desire for contracting opportunities.
Overall, the market is still at mid-strength. Bring on the New Year!
