This is our 12th How’s the Market Blog, and we’re thrilled to see it resonating so well across the FMCG world. Our open rates have far exceeded our expectations and continue to grow each month. Thanks for your amazing support! It’s quickly gaining momentum and catching up to the popularity of The Sales & Marketing Collective! Get in touch with us today if you would like to be added to our mailing list.
The last month has been quieter on big corporate news; no more FMCG giants stepping into a life they hope will be “better together”, but we have been talking to a lot of senior leaders about their view on 2025, and the consolidated opinion is….”pragmatically bullish”. We’ll take that, and if (when) the RBA decides to lower interest rates (like the rest of the Western world), we bet the operative word will be several shades stronger.
So, how is the market?
Sales Directors have options…for their career, but NOT for hiring a National Account Manager!
If we step back 12 months, the market was yielding 1-2 roles at a time, but today, we can always point to a handful of Sales Director assignments. As for National Account Managers (NAMs) and National Business Managers (NBMs)? A Sales Director told me last week that he thought the market had shifted and a job ad on Seek would deliver him good NAM options for his Woolworths role. Good luck. No chance. I don’t know if high quality NAMs have ever had it as good.
Fractional Contracting Interim Temp Marketers….your time is arriving!
We’ve been gently pushing the market for a year, highlighting all the benefits of contract marketing professionals, and it’s like a dam has broken; everywhere you look, tier 1, 2 and 3, FMCG and services, it’s all about the fractional freelancer, the contracting connoisseur and the temporary teammate. We have the talent. Call us!
Category remains in abeyance, but RGM is revving up
We’ve had a rush on our Revenue Growth Management (RGM) Whitepaper in the last month, co-authored with FMCG Analytics. There are some amazing insights in it, so grab your copy today! It’s no surprise either that the 9% club, hosted by our own Andrew Cannock with Paul Bull and Matt Freebury’s FMCG Analytics has had to launch a second group. Everybody is doubling down on RGM. Category will be back, soon.
Finally, what will happen next month? We’re staring down the barrel at Christmas, the busiest period of the recruitment year, spare a thought for the superb team we have at [axr]; 6 of the very best are here to talk to you about your team and your career.
